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Forecast Series: The Value Exchange

Our bi-annual Forecast Series presents the results of comprehensive research undertaken by TVNZ and Colmar Brunton, and presented by Nigel Latta, to better understand what’s at the heart of consumerism in NZ today.

TVNZ Ad Effectiveness Methodology Video

Learn the methodology behind our Ad Effectiveness Studies

Ad Effectiveness Targeted FMCG

View the results of our Targeted FMCG Ad Effectiveness Study

Ad Effectiveness Retail

View the results of our Retail Ad Effectiveness study

Ad Effectiveness QSR

View the results of our QSR Ad Effectiveness study

Ad Effectiveness FMCG

View the results of our FMCG Ad Effectiveness study

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