Ad Effectiveness Consumer Electronics Study

Key outtakes

  1. Linear TV, and video in general, demonstrated their power to drive greater reach than other media.
  2. TV and online worked in synery to deliver brand and behavioural impacts that neither could achieve alone.
  3. The creative campaign aided in this outcome by delivering a strong short-term motivational impact.
  4. TV’s ability to build reach enabled a low optimum exposure level for online for most KPIs.

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