Forecast Series: Multi-screening

Our bi-annual Forecast Series presents the results of comprehensive research undertaken by TVNZ and Colmar Brunton, and presented by Nigel Latta, to better understand what’s at the heart of consumerism in NZ today.
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Our Topic: Getting ‘their’ attention. It’s a constant battle but well worth the fight.

This Forecast Series looks into New Zealander's multi-screening habits and how it impacts their attention.

Alongside findings from digital diaries with over 3,800 entries, we placed cameras in viewer’s homes to record and analyse their actual behaviour.

Presentationtop

You can download the presentation below or contact your TVNZ sales representative to have the team come in and present the findings.

Full eventtop

Part 1: Screenageddontop

Part 2: Watching people watching TVtop

Part 3: Psychology of the braintop

Part 4: The drivers of ad awarenesstop

Part 5: The multi-screening effecttop

Part 6: Conclusiontop

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