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Simon Bridges' upcoming memoir not about politics, he says

Leadership speculation has again beset New Zealand's opposition after a past leader, Simon Bridges, revealed a forthcoming memoir.

Simon Bridges Source: 1 NEWS

In National Identity, out in August, Bridges promises to share an "open, honest and at times intensely personal memoir about race, fatherhood, marriage, masculinity, fitting in and the things that shape our national character".

What it's not about, he says, is politics.

The front cover promises it is "not a political memoir", instead offering "confessions of an outsider".

On the face of it, Bridges is the consumate political insider.

He completed a law degree at the University of Auckland while a high-ranking member of the Young Nationals, before studying at London School of Economics and the University of Oxford.

He was first elected to parliament at age 32, served as a cabinet minister at 38 and rose to lead New Zealand's dominant conservative political party in 2018 after Jacinda Ardern's election.

However, that's only one side to Bridges' story.

He grew up as the youngest of six children in a modest West Auckland family and remains the only Maori to lead a major political party.

"I put my heart and soul into this book. I'm really excited and I hope New Zealanders will really enjoy it," he said.

Bridges led National for just over two years, leading Labour in the polls before the onset of Covid-19.

The pandemic produced an almighty spike for Ardern's popularity, and saw Bridges lose his position to Todd Muller after failing to negotiate the tricky politics of Covid-19.

The book invites an obvious comparison with Judith Collins, who in July last year published her own memoirs, Pull No Punches, and was elected leader within a fortnight after Muller suffered debilitating mental health.

Bridges has denied wanting to be opposition leader again, calling it "the worst job in the world".

"This isn't a book you'd write if you wanted to be the leader ... there's stuff that's absolutely against my interest," he said.

But the leadership question won't disappear given Collins' poor popularity in the top job.

Collins led National to their worst election result in two decades in last October's election, and is yet to increase the party's popularity above its rock-bottom levels.

The 62-year-old says she's not worried about a leadership push - or Bridges' book outselling her own.

"My book has already been number one for six weeks in a row," she laughed.

"It's excellent that we have a caucus capable of writing books."