A Kiwi wellness company has just announced a partnership with Khloé Kardashian.
Libby Matthews started Dose & Co in New Zealand a year ago.
The company makes collagen powder, in an industry that's worth $5 billion a year globally.
Now, the company has Kardashian star power – with her 120 million Instagram followers - promoting its range.
“Thousands of brands reach out to them every single month, so it’s insane that we're working with her,” Matthews told 1 NEWS.
Kardashian released a statement endorsing the product after buying into the brand.
“Libby gave birth to her daughter around the same time I gave birth to True and we both found collagen to be hugely helpful in the stages of post-pregnancy.
“Libby and I bonded over this journey and I loved how she was on a mission to make premium collagen accessible to more young mothers like us.”
Social marketing expert Jess Moloney says getting Kardashian’s endorsement will be a huge boost.
“Having a Kiwi company backed by such an international superstar and professional woman, it’s such a great win for the country.”
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