One bloke is taking on cycling's global players, from Nelson.
Frank Witowski reckons the e-bike he designed is attracting international interest.
He said the carbon fibre bike – and his business - was built in just two years.
"I wanted a bike which I couldn’t find," he said. "I liked carbon and it wasn't there, so I thought I might as well do it myself."
The bike is "between 3 and 5kgs lighter than most e-bikes" and is "as smooth as a baby’s bum."
His Hybrid Bikes brand is currently in 26 retailers nationwide, with Frank now in talks with potential distributors in the US and Europe.