A Labrador puppy beaten so badly it was left with two leg fractures, a dog hit three times on the head with a hammer and a cat with the tips of its ears cut off are just a few of the horrific stories which makes up the SPCA List of Shame this year .
The SPCA's annual list gives an unrelenting look into the horrific stories of animal abuse across New Zealand.
"We dealt with close to 15,000 welfare complaints in 2016," SPCA chief executive Andrea Midgen says.
"The List of Shame will shock people."
Ms Midgen told 1 NEWS the SPCA is "seeing an increase in abuse - so people consciously doing bad things to animals".
"To think a human being can do something like that to any other being whether it's human or animal, it's unthinkable in my world."
One story of violence and neglect includes a Labrador-cross named Maggie, who is this year's ambassador for the SPCA Annual Appeal.
Maggie had been tied up for weeks by a chain that was deeply embedded into her neck.
The owner had tied her up away from the house, saying it was to hide her horrific injuries from his children.
The SPCA had to remove the chain with bolt cutters, revealing pus-filled wounds up to 7cm wide and 4cm deep around the dog's neck.
Having been rescued and treated by the SPCA, Maggie recovered from her injuries and was re-homed to a new loving family in Gordonton, near Hamilton.
Her new owner Vaugh Kestel says seeing Maggie for the first time nearly brought a tear to his eye.
"[She] just had the saddest of eyes.
"She was just bouncing off the walls when we first saw her. I think she needed to have somebody there."
The SPCA's Annual Appeal fundraising drive to help animals like Maggie will run from November 10-12.
Ms Midgen says the appeal for public help and funding is vital for keeping up the work of the organisation.
"We receive almost no government funding to run the SPCA Inspectorate, which costs approximately $9 million every year.
"The Annual Appeal aims to raise much-needed funds, which will be used to care for abused animals and educating to help prevent cruelty."
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