New Zealand police says it’s "disappointing" that 12 people were killed on our roads last week, and that it's "profoundly gutting" for the families of those killed.
Last week 12 people were killed in 11 crashes, with six killed on Wednesday alone.
Superintendent Steve Greally says despite the enormity of what families are going through, drivers need to change their behaviour behind the wheel.
"This is simple stuff; putting your belt on, that's not hard, making sure you're not drunk, that's easy, staying off the cell phone."
He says if people keep their eyes on the road, and stick to the speed limit, it will go a long way to "keeping people alive in this country".
Brent Johnson from the Ministry of Transport says last week's accidents are a tragedy and road safety is a priority.
"We are currently leading the development of a comprehensive, new road safety strategy to address the unacceptably high number of people that are being killed or injured on our roads", he says.
The ministry says the Government Policy Statement announced on Friday identifies "safety as a key priority" and supports investment in safety improvements. across high risk state highways and local roads.
Police are encouraging all motorists to think about their driving and improve where they can.
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