A well-oiled machine, South Island's Rhythm and Alps festival keeps getting bigger

While most are pitching tents at the Cardrona Valley site, some are adopting an eco-friendly approach to camping.

As the man in charge of one of the country's biggest music festivals, Alex Turnbull is surprisingly relaxed.

"I might go read my book in the sun," he murmurs.

Keep in mind, Rhythm and Alps is underway, and the New Year countdown is a matter of hours away.

But there's not much the festival director can do now, except sit back and enjoy the fruits of his labour.

"I'm really lucky. We've got such a good crew...so I can pretty much go home if I want to and they can run it."

It's a well-oiled machine that is just getting bigger every year.

"We're on the way to selling out the weekend, so that's a wonderful thing," Mr Turnbull tells 1 NEWS.

A sellout for R&A means 10,000 festival goers are expected to converge on Robrosa Station in the South Island's Cardrona Valley.

"It's great. Logistically and operationally and commercially it's the best spot," he says.

This year, the festival has also made a concerted effort to look after the environment, getting rid of single-use plastics and offering campers a more sustainable option with cardboard tents for hire.

"Look how clean it is here. It's just made a massive difference," Mr Turnbull says.

With four stages, numerous food stalls and big names like Matt Corby, Action Bronson and The Black Seeds set to perform, Rhythm & Alps is fast becoming the premiere destination to ring in the New Year.

"It's a big thing...people here want to do a countdown, they want to have a New Year pash and celebrate that way. And they'll let us know if we get it wrong," Mr Turnbull says with a grin.

But so far, so good, according to those attending.

"This is the best party I've ever been to," one first time festival goer told 1 NEWS.

"And we're not even close to being done."

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