Mahuru Māori stands strong five years on
Five years ago, Paraone Gloyne launched 'Mahuru Māori' - a challenge issued via social media for people to speak Māori language for the entire month of September.
He says the number of people taking up the challenge this year is a clear indicator of its growth and success.
"Me kite, me rongo, me kōrero te reo Māori. Koirā te kīanga i tēnei tau nō reira kia kaha tātou ki te whakatinana i tērā kōrero."
Gloyne laid the challenge to speak te reo Māori throughout September and says each year it has increased but this year it's really taken off.
"I tēneki tau, kō atu i te 3,000 tāngata ka mutu o aua 3,000. 1100 e whakaū ana i te kaupapa mō te hemo tonu atu."
There are three levels for those who wish to do Mahuru Māori: to speak for the entire month, to speak for one whole week of the month and lastly to speak for one day of the week.
But Gloyne has a statement to those who criticise the incentive.
"Ko aua wero tonu he aha i rāhuitia ia ko te kotahi marama?
"Ko tāku ki tērā hunga - kāore au i te rongo i a koutou e kōrero Māori ana i ērā atu marama o te tau.
"Hei aha mā koutou te wero i te kaupapa."
Mahuru Māori wraps up at the end of the month.