With just under two weeks to go before the Māori electoral option closes, the number of Māori voters choosing to be on the Māori roll continues to decline.

The Electoral Commission has launched a comprehensive multimedia campaign to ensure all eligible Māori get the message.

But despite the strong display of Māori culture, Mona-Pauline Mangakahia, the Māngai Māori at the Electoral Commission says there's a clear trend.

"Whā mano i te wā nei kua whakarahi ake ērā o ngā tāngata kua hunuku mai i te rārangi Māori ki te rārangi auraki. Kua whakaiti ake ērā o ngā tāngata e noho ana i runga i te rārangi Māori ināianei."

She also says the electoral roll campaign has encouraged first time Māori voters to ask questions about the benefits of being on either roll.

"Ko ētahi o ā tātou kōrero ki a rātou tērā pea ka rerekē ngā tūru o te whare paremata, ēngari i te mutunga mai o te rā kei a rātou te tikanga mēnā e hiahia ana rātou ki te noho i runga i te rārangi Māori, te rārangi whānui rānei."

Māori personalities such as Stacey Morrison, William Waiirua and Stan Walker have also been reaching out to young Māori voters.

It's not too late to register to vote and to choose the roll you want to be on.

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