Café 35 is a small East Coast cafe that's been trading for just eight months but it's already making a name for itself.

That's because it sells a unique, special delicacy: pāua pie.

Such has been the feedback to their gastric sensation; the owners are entering it into the National Pie Awards.

It was co-owner Damon Bellamy who came up with the secret pāua recipe and tributes it to his upbringing.

“From tasting all the aunties and nan’s cooking.”

The store owners are opening the café up 7 days a week to keep up with the demand for the prized pie.

Not only are they selling out, but co-owner Rachael Bellamy says the pies have even made a splash on social media from Facebook, Instagram to Snapchat.

“People are just putting it all over TripAdvisor and I didn't actually realise and some lady said oh look I came here because I read all the reviews you've got great reviews so we quickly had a look and we were quite shocked.”

Damon also says their success for the couple didn't come easy.

They mortgaged their house, lived in a caravan for six months while taking 16 months to build their shop.

“A few locals knew we were running out of money and fast so we were given a lot of wild pork. And we had to pick watercress. So I was like c'mon we have to open. So we opened and we opened it with a bang. And we made it and we are doing it.”

Rachael says they are taking advice from their customers to take their pāua pie to the NZ Pie Awards.

“I don't know how we are going to make them up there but we are going. A couple of people have made pāua pie but they just haven't got it, not like we have.”

The pie competition will be held in July.