Aritaua Jewellery taking over
By Te Karere From student pocket money project to the red carpet, Aritaua Jewellery is taking off and with inspiration coming from the creator's passions of architecture and culture; the knuckle rings are going international.
Creator Te Ari Prendergast explains how he started his business in university and says, “ I tīmata mai au ki te mahi i ēnei mea i te wā kei te whare wānanga. Kore he utu mō te kai, mō te waipiro, mō ngā kākahu pai, ērā mea.”
Architecture by day, jewellery designer by night, Prendergast began making his rings while he was a struggling student and says there’s a connection between jewellery and architecture, “He hononga ki ngā āhuatanga o te whaihanga, ko te mahi whiri, kei roto i te whare. Ērā tū āhuatanga nō te whare, nō ngā fale o Hāmoa. He ōrite ngā whakaaro, ngā purakau kei roto i aua āhuatanga.”
And now they've gone global, including at the premiership of Thor on the hand of Rachel House and meeting Adrienne Whitewood which lead to a collaboration at NZ Fashion Week, Prendergast elaborates by saying, “Ka kite au i a ia i runga i te atamira o Thor, nā Taika i mahia. Pea, ka mau ia i ōku mauringa, kei te titiro au ki a ia e kōrero ana ki te pouaka whakaata, ā, ka mahia pēnei, kei te mau ia i taku mauringa! Nā taku tūtakinga ki a Adrienne Whitewood, i kite ia i taku mauringa, i kī ia, kei te hiahia au he mea pērā mō taku whakaaturanga kei New Zealand Fashion Week. So ka hanga au ētahi mānā, ka mau i ngā kōtiro i runga i te atamira.”
But Prendergast says he couldn't have done it without all the Māori moguls who got behind him, “Tēnā te painga nui mōku, te hononga atu ki a rātou, ngā tohunga i roto i te ao ahu, engari he Māori kē hoki rātou. Damian Nikora, Adrienne Whitewood mā.”
You can find the rings at the Aritaua website (https://www.aritaua.com/) and on Instagram (@aritaua).