A new Māori language campaign is taking social media by storm.

#LetsShareGoodTeReoStories aims to combat negative views or simply promote the language.

The social media trend follows the controversial release of historian Dr Paul Moon's new book 'killing te reo'.

Te Taura Whiri i Te Reo Māori CEO says the hashtag is a good thing.

“Tēnei mea te #LetsShareTeReoGoodStories tino āhuatanga pai tērā ki au i te mea kei te puta ngā kōrero ataahua mō ngā Māori, mō ngā Pākehā, mō wai ake rānei e tautoko ana i tō tātou reo.”

Comments like this sparked interest in social media and the television host Jack Tame believe with correct pronunciation there's no confusion.

“We do it for English. You know we don't go around pronouncing English words incorrectly just 'because we're lazy. We all make an effort with English so I don't understand why anyone wouldn't with reo.”

Tame has taken up te reo at AUT and it’s the informal side of the reo and handy phrases that are some of his favourite parts about the language.

“I was playing backyard cricket the other day with my mates and I smashed my mate over the fence, and then I was like, 'me he tē!’ like a boss! And, 'aheiha' for hard! The slang is probably a good way for a lot of people to embrace it, eh?”

But what are his aspirations for te reo Māori?

“Through my job, I'm used to speaking to lots of people but I'd love to get to a stage where I feel comfortable speaking on a marae. I think that would be really good.”

Tame is a high believer in practice makes perfect.