Massey Williams
38, Christchurch
Alternative education tutor & mentor

Growing up playing rugby and partying, Massey never expected to swap the sports field for a sewing machine. He ventured into the world of fashion after stumbling across a Picasso exhibition and being absolutely captivated.

When he finally revealed his love of fashion to friends and family, he found himself ridiculed and told to quit. Instead of giving up, he continued with study and now has his own label focusing on street wear called ‘Disciple of Discipline’.

How would you describe your personal style and your design aesthetic?

My design aesthetic is mostly sporty at this stage. I combine a sense of utilitarian and minimalism to try and create a character that is strong but subtle. As for my personal style, like my personality, it is unpredictable. I am more comfortable in shorts and t-shirts and casual kicks.

What made you want to become a designer?

I was fascinated by the world of fashion design and how you could use this as a creative outlet. I first acquired this passion when I began researching international fashion designers. A few favourites were Coco Chanel, Balenciaga, Dior and Jeffery Been. I loved how their designs transported me to a completely foreign environment.

What are your design strengths and weaknesses?

Probably commitment! I came into this industry with not a single person believing in me. I had family members and friends who absolutely ridiculed me for applying for Project Runway. I had hardly any support, so it just shows that drive and determination really do take you places. As for weaknesses, time management is probably my worst. I tend to take on too much.

What does fashion mean to you?

Fashion is a multi-faceted environment. It covers all industries: clothing, sport, science, music, art, health and so many more! You’re only limited by your imagination.

What are your thoughts on the fashion industry here in NZ?

It’s an exciting time to be a designer! There is so much possibility out there.