Benjamin Alexander
23, Auckland

With a background in womenswear, the most important thing to Benjamin is making women look and feel good. Living and breathing fashion, he believes that being a designer or any other creative isn’t a want, it is a must. Fashion is why he is here on this planet.

Benjamin isn’t there for the drama—unless someone has something to say about his work, then watch out designers, you’ll get it straight back!

Why did you apply for Project Runway?

My mum sent me the application form and said I should do it. For whatever reason, the opportunity presented itself and I thought I should act on it.

What did you do to prepare for Project Runway?

A lecturer of mine taught me how to drape a couple of weeks prior to filming and I also brushed up on some construction techniques to be ready for the competition.

What kind of challenge are you looking forward to most?

I’m really looking forward to an avant-garde challenge because that it is more about creating an idea that has context and conceptual value, rather than a piece of clothing.

How would you describe your personal style and your design aesthetic?

Chic. I think my work speaks for itself - it is exaggerated minimalism. I like really clean lines and clean silhouettes with tailored clothing.

What is your point of difference as a designer?

Myself. What I do and how I work is so relentless. It’s very much head first, bull in a china shop and I think if you do it right, you do it bloody right.