Iyia Liu and Edna Swart will star in BossBabes

Iyia Liu and Edna Swart are two boss babes. They own their own businesses and are using social media as their marketing tool, a new movement that is ever present in 2019.

The brand-new local series BossBabes will follow their day-to-day lives - both in work and in play. 

The duo originally met at a business event, with Iyia asking Edna to model for one of her busineses. The pair hit it off and have been inseparable ever since!

From photoshoots for Edna's swimwear line to Iyia's cosmetic procedures, this series will go behind the social posts to discover what it takes to be Instafamous.

"Your customers can share your products they’ve received on their social media platform, which is an awesome way to spread the word and reach new potential customers meaning you can scale really quickly," Iyia says of social media marketing.

"But, negative customer experience can also spread quickly due to the speed that users can operate on social media platforms, which can be detrimental.”

The stakes are high and the risks are huge - will they win out or risk losing everything?

BossBabes is coming exclusively to TVNZ OnDemand later in 2019.

 

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