Sundays at 11am on TVNZ 1


Sundays at 11am on TVNZ 1

Attitude – Attitude Entrepreneur Award finalist - Pic Picot

Pic's Peanut Butter is a household favourite in more than 12 countries, but not many people would know the founder has a visual impairment. Pic reckons his condition has contributed to his success, rather than hindered it. Pic's Peanut Butter started in good Kiwi fashion - using a concrete mixer in a garage. Twelve years on, it's now a $15 million brand with 35 employees churning-out 3.5 million jars a year.

Attitude Awards Finalists 2017