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TVNZ Presents: Bob Hoffman

Marketers are from Mars, Consumers are from New Jersey.

Ad Effectiveness: Case Study Summary

View the summary from our results from our 2015 Case Study

Forecast Series: Superdiversity

Our bi-annual Forecast Series presents the results of comprehensive research undertaken by TVNZ and Colmar Brunton, and presented by Nigel Latta, to better understand what’s at the heart of consumerism in NZ today.

Ad Effectiveness Financial Services

View the results from our fourth Ad Effectiveness study

Ad Effectiveness Consumer Electronics Study

View the results from our third Advertising Effectiveness study

Forecast Series: Is 65 the new 55?

Our bi-annual Forecast Series presents the results of comprehensive research undertaken by TVNZ and Colmar Brunton, and presented by Nigel Latta, to better understand what’s at the heart of consumerism in NZ today.

Ad Effectiveness Not Beersies

Accesses the effectiveness of the 'Not Beersies' campaign from Health Promotion Agency

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