Forecast 3 starting hypothesis: In today’s instant media world the art of good storytelling has been lost.
As with all countries consumers are facing a deluge of communications and “buy me” messages. With the movement to the always ON world of self-selection media and self-generation media, we are interested in how marketers and advertisers are using (or not using) brand storytelling to lead or support their advertising and communications.
- How are New Zealanders making sense of stories in today’s instant media world?
- Is storytelling even more important?
- Does storytelling influence consumer’s behaviour?
For the full presentation, please contact your TVNZ Sales representative or contact us here