Key outtakes from the Automotive Campaign Ad Effectiveness study
- TV demonstrates its power to achieve broad audience reach – without TV in the mix cut-through would have been dramatically lower than the 50% achieved.
- TV and online are able to work in synergy to deliver impacts that neither could have achieved alone.
- The creative execution limits the ability of media channels to deliver on their investment.
- As a result there is no optimum media spend – i.e. no point at which there in incremental benefit in spending more (or less) on TV or online.
Accesses the effectiveness of the 'Not Beersies' campaign from Health Promotion Agency