The Value of TV: Effectiveness.top
Broadcast TV builds long-term brand fame and drives sales at the till. Brand fame is built by reach, emotion and time and TVNZ is NZ’s biggest advertising stage to do so.
TVNZ can help you bring your brand to life in a visually appealing way and deliver the most effective advertising campaigns possible.
Through our portfolio of channels we cater for all demographics.
Which means we can provide advertisers with a vast range of effective media channels and platforms to:
- Tell consumers compelling stories
- Deliver depth of engagement
- Preference reach and/or mass reach (regionally or nationally)
- Return on your investment.
What can I do on Television?top
From standard commercial break spots to integrated sponsorship solutions, TV advertising has an option for everyone.
Watching TV in New Zealand is still the most dominant channel for Kiwis. New Zealanders still spend 186 billion minutes watching free-to-air TV versus 11 billion minutes watching video content online. As a result TV in an integrated campaign can make other mediums work better.
We also have a great range of creative and functional ways for advertisers to reach, engage and convert consumers on television and across their associated online platforms.
From integrated partnerships and branded content to disruptive and innovative online opportunities; we work with you (and for you) to customise campaigns that deliver advertising effectiveness and therefore the business results you want.
Sources: ¹NZ on Air – Colmar Brunton 2014, ²Nielsen TAM