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Trump backs off banning vaping flavours popular with teens

US President Donald Trump is backing away from the idea of banning most flavored e-cigarettes.

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Marketing experts have warned that young people are being targeted online to buy vaping products. Source: 1 NEWS

Trump announced a proposed ban in September, saying he wanted parents to be aware of what a problem vaping had become among teens. He made the announcement in the presence of first lady Melania Trump, who does not believe e-cigarettes should be available to children.

But two White House and campaign officials say Trump has since grown reluctant to move forward after becoming convinced that such a step could alienate voters he needs for re-election who would be financially or otherwise affected by such a ban.

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AUT senior marketing lecturer Dr Sommer Kapitan gives her thoughts. Source: Seven Sharp

The officials were not authorised to speak publicly about private conversations.

Lobbyists, conservative groups and Republican lawmakers have also warned Trump that a vaping crackdown could cost him with voters.