Samsung unveiled new smartphones with largely unchanged designs and incremental improvements such as a better camera.
Samsung Galaxy S9 Plus, left, and back of a Galaxy S9 mobile phone, during a product preview in New York.
Source: Associated Press
Samsung unveiled new smartphones with largely unchanged designs and incremental improvements such as a better camera — accompanied by a second annual price increase for many customers.
The static design of the new Galaxy S9 underscores both the slowing pace of smartphone innovation and the extent to which other manufacturers, particularly Apple, have caught up with Samsung features that once stood out. That includes everything from edge-to-edge screens to facial recognition to a water-resistant body.
The new phone's biggest selling point is a collection of minor improvements to its camera, which is already among the best in the smartphone business .
The S9 promises even better low-light shots, while offering a video mode that appears to freeze fast-moving objects, matching a feature in some Sony phones. The S9 can automatically detect when there's high-speed motion to record, such as a cork popping off a bottle of champagne. A fifth of a second of video gets stretched out into six seconds.
While single features like this aren't likely to drive buying decisions, the slow-motion effect could be "the kind of thing that will get a lot of attention," said Bob O'Donnell of the research firm Technalysis.
For the first time in a major phone, the S9 will let you change the camera's aperture to let in more light, making for better images in dark settings.
But analyst Carolina Milanesi of Creative Strategies warns that despite the improvements, the new camera is competing with already good cameras in earlier Samsung phones.
The new phones were unveiled Sunday in Barcelona, Spain, and will be available in the US in March 16. Advance orders begin this Friday. Unlike Apple, Samsung lets carriers set their own prices and typically doesn't make an unlocked version available right away.