A radio DJ is unapologetic after bludgeoning a baby rabbit to death with a bicycle pump live on air.
Danish radio presenter Asger Juhl killed the bunny with repeated blows to the head in his show on Radio24syv this week.
The station has defended the stunt as an attempt to raise awareness about animal cruelty.
It aimed to expose Danes' "hypocrisy" on animal welfare, the station wrote on Facebook.
"Every day in the nation of Denmark, thousands and thousands of animals are put down to fill the meat counters in our super markets. Danish agriculture is one of the most industrialized in the world. But we do not seem to focus much on animal welfare," it wrote.
"These animals have often endured horrific suffering on their way to our dinner tables. These animals are killed according to the same controlled conditions as our studio rabbit, and without it invoking any strong reactions or calls for boycott.
"We at least believe that the studio rabbit have had a comfortable existence."
The bunny was killed according to instructions from a professional animal caretaker at a Danish zoo, the station says.
Juhl reportedly severed the bunny's spinal column by hitting it on the neck with the bicycle pump. He later took the animal home, where he skinned it and cooked it for his family.
Read Radio24syv's statement: