A new study in the US has found youngsters are far more creative when they have fewer toys at their disposal to play with.
Researchers at the University of Toledo, also found children played with each toy twice as long when they had fewer of them.
The children also thought up more uses for each toy and lengthened and expanded their games.
And the researchers advice to parents?
Pack away the toys and just rotate a small number of them regularly to encourage children to become more creative and improve their attention spans.
Jones lashed out at Christopher Luxton today after the CEO responded to Jones' criticism that Air NZ is failing the regions - but National's Paul Goldsmith says it's time for Jones to "get some discipline".