Dove accused of being racist after online ad features dark-skinned woman turning white

Dove has apologised for an ad which showed a dark-skinned woman turning white after using one of its products.

The online ad has since been taken down from Dove's Facebook page.

Dove has apologised, but can the soap company fix its PR disaster? Source: Seven Sharp

In a statement, the company apologised for the ad, which has been accused of being racist, saying it "missed the mark".

"An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offence it caused," Dove wrote following the removal of the ad.

They went on further to say: "As a part of a campaign for Dove body wash, a three-second video clip was posted to the US Facebook page.

"This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.

"We have removed the post and have not published any other related content. We apologise deeply and sincerely for the offence that it has caused."



Watch: Chants and anger in US as McDonald's runs out of popular limited edition dipping sauce

Fans in the US were left bitterly disappointed over the weekend, after a limited edition dipping sauce sold out.

The Szechuan sauce was first made in 1998 to promote the Disney hit movie, Mulan.

It has become popular again after recently featuring on the cartoon show, Rick and Morty.

Thousands of angry customers packed into McDonald’s restaurants across the country, some starting chants.

McDonald's has apologised over the incident.

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