Dove has apologised for an ad which showed a dark-skinned woman turning white after using one of its products.
The online ad has since been taken down from Dove's Facebook page.
In a statement, the company apologised for the ad, which has been accused of being racist, saying it "missed the mark".
"An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offence it caused," Dove wrote following the removal of the ad.
They went on further to say: "As a part of a campaign for Dove body wash, a three-second video clip was posted to the US Facebook page.
"This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.
"We have removed the post and have not published any other related content. We apologise deeply and sincerely for the offence that it has caused."