Business tycoon Anders Holch Povlsen, who owns the Bestseller clothing chain, lost three children in the Sri Lanka terrorist attacks on Easter Sunday.
The Bestseller clothing chain, which owns popular clothing brand ASOS, confirmed Danish media reports that three of Mr Povlsen's children were killed in the attacks.
It is believed he and his wife Anne Storm Pedersen have four children.
However, spokesman Jesper Stubkier gave no details to the Associated Press in an emailed response to a query on the matter and said the company had no further comment.
At least 290 people were killed in a series of nine bombings of churches and hotels.
Sri Lankan authorities said citizens of 11 countries, including 39 foreign tourists, had died in the attacks.
The vast majority of the victims were believed to be Sri Lankan citizens, many of them members of the island nation's Christian minority. Names of many victims and other details on their lives were slow to trickle in and difficult to report, in part because Sri Lankan authorities blocked most social media after the blasts.
But among them was Dileep Roshan, 37, a carpenter who left behind a wife and daughter, his family told The Associated Press.
"His wife and daughter won't be able to do much now because he is gone," his older brother, Sanjeevani Roshan, said. "The real question is what will happen to their future."
Australia's prime minister says two Australian citizens were killed, but not further detail was made available.
Sri Lanka's top diplomat in Britain said authorities knew of eight British nationals killed in the bombings. Among them were lawyer Anita Nicholson, son Alex Nicholson and daughter Annabel Nicholson, her husband, Ben Nicholson, confirmed to AP.
Spain's foreign ministry says a Spanish man and woman were killed but didn't provide further details. The mayor of Pontecesures in northwest Spain, Juan Manuel Vidal, tells Radio Galega he knew the local pair and says they were in their 30s, according to a report by Spanish private news agency Europa Press.
Dieter Kowalski, who lived in Denver and worked for international education company Pearson died in the blasts shortly after he arrived at his hotel for a business trip, the company and his family told AP .
AP also confirmed people from India, China, The Netherlands, Japan and Portugal were among the dead.
There are 214 New Zealanders registered as being in Sri Lanka, but New Zealand's Ministry of Foreign Affairs and Trade confirmed this afternoon that no Kiwis have been affected at this stage.