Apple paid homage to its late co-founder Steve Jobs for the 10-year anniversary of the iPhone today when it unveiled its latest — and, at $NZ1,799.00 its most expensive — new version of the device, the iPhone X.
Apple chief executive Tim Cook called it "the biggest leap forward" since the first iPhone. ("X" is pronounced like the number 10, not the letter X.)
It loses the home button, which revolutionised smartphones when it launched; offers an edge-to-edge screen; and will use facial recognition to unlock the phone.
Apple also unveiled a new iPhone 8 $NZ1,249.00 and a larger 8 Plus $NZ1,449.00 with upgrades to cameras, displays and speakers.
Those phones, Apple said, will shoot pictures with better colors and less distortion, particularly in low-light settings. The display will adapt to ambient lighting, similar to a feature in some iPad Pro models. Speakers will be louder and offer deeper bass.
Both iPhone 8 versions will allow wireless charging, a feature thought to be limited to the anniversary phone. Many Android phones, including Samsung's, already have this.
Pre-orders for the iPhone 8 versions begins at 7:01pm on Friday, with pre-orders for the iPhone X starting at 8:01pm on October 27, in New Zealand.
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