Organisers of the ASB Classic are pursuing the new face of tennis to compete in the 2018 men’s tournament after his rapid rise to stardom this year.
Denis Shapovalov, 18, has featured in three of the four grand slam tournaments this year however his most successful run came at the Canadian Open in August.
The Canadian up-and-comer entered the tournament in Montreal as a wild card but reached the semi-finals of the event, toppling over big names Juan Martin del Potro and No.1 seed Rafael Nadal in the process.
Shapovalov also stunned US Open No.8 seed Jo Wilfred-Tsonga with a straight sets win in the second round before he was eventually knocked out two matches later.
1 NEWS understands ASB Classic organisers are chasing Shapovalov hard to participate in next year’s event to build a solid rapport with the young star that will benefit both parties for years to come.
Tournament organiser Karl Budge told 1 NEWS attracting the next generation of tennis players, like Shapovalov, was vital to the ASB Classic's future.
"We've got to keep being innovative in our approach," Budge said.
"I've talked a lot this year about that young breed coming through – we really want to make sure that we’re bring that next wave through so when they do reach the top of their game, they have fond memories of their time here."
Shapovalov is the youngest player sitting inside the world's top 60 with his results this year seeing him surge to a career-high No.51 on the ATP World Tour rankings.
The ASB Classic has already secured former world No.1 Caroline Wozniacki as a drawcard for next year's event.
The women's ASB Classic runs from January 1 to 6 with the men's edition of the tournament taking place form January 8 to 13.