England's Australian coach Eddie Jones will pay little attention when New Zealand perform the Haka on Sunday - joking that he would not notice if pop group the Spice Girls were singing instead.
England face Steve Hansen's world champions for the first time in four years at Twickenham on Sunday morning NZT.
The sport's governing body World Rugby, has instructed teams to respect the traditional challenge.
Rivals teams have tried various ways to deal with it, including nose to nose confrontation and declining to face it, and the England fans' response divides opinion.
Previous All Blacks renditions of their customary Māori challenge at Twickenham have been met with cries of "Swing Low, Sweet Chariot" from home fans, but the exchange will pass former Wallabies boss Jones by.
"At that stage of the game, they could be playing the Spice Girls and I wouldn't know what's being played," Jones said.
"They're making a comeback aren't they, the Spice Girls? Maybe they could sing at that time. It's got not relevance to me at all."
The hugely successful British all-girl band of the late 1990s announced this week that they will get back together for a tour next year, although their only London appearance is scheduled for Wembley rather than Twickenham.