Liam Squire isn't afraid to tap into something a bit more sinister for this weekend's Rugby Championship Test against the Springboks.
Squire was asked by media if the match in Wellington is one he plans to get extra competitive for considering the physicality the South Africans are renowned for bringing.
Squire said his approach wasn't so clear cut.
"You know it's going to hurt - they're a physical team," he said.
"You've got to be up for that challenge and you do go to that dark place when you play against the South Africans.
"As a forward pack, we're looking forward to that."
The All Blacks enter Saturday's match undefeated in 2018 while the Springboks are still recovering from back-to-back away losses to Argentina and the Wallabies.