Wellington Sevens 'probably run its course' - RWC organiser

It was once the highlight of the Wellington sport and social calendar, but the Wellington Sevens tournament is struggling in its 18th year to fill the stands of the Cake Tin.

Organisers are urging fans to buy tickets to the event despite saying they are happy with current sales.

But some critics, such as sport administrator Martin Sneddon, says the event has run its course.

"History will judge the Wellington Sevens as being an amazing success story," the Rugby World Cup 2011 organiser said.

"But what's really apparent now is that it's probably run its course."

Organisers wouldn't reveal to 1 NEWS exactly how many tickets had been sold this year, but said they are tracking the same numbers as last year – approximately 15,000 fans which is less than half of Westpac Stadium.

Sevens general manager Steve Dunbar says organisers are working hard to bring the tournament back to its former glory.

"We've never shied away from the fact it's difficult to sell tickets in today's environment," he said.

"It's not uncommon for international sporting events like this to have peaks and troughs like this in its life cycle."

The tournament also faces competition from the NRL Auckland Nines which has seen it attempt to revitalise the tournament with new food and beverage options to bring fans back.

Wellington has an agreement with World Rugby to keep the tournament in the city for the next two years.

Now in its 18th year, some are questioning whether the tournament is coming to the end of its life. Source: 1 NEWS

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Watch: Supercross rider gets jump horribly wrong, fractures arm after hitting dirt in brutal fashion

A supercross rider was left with a fractured arm and dislocated elbow after crashing in spectacular fashion during an event in California at the weekend.

Team Honda HRC rider Ken Roczen badly misjudged a jump at the 450 Main Event in Anaheim, losing control of his bike while soaring through the air.

He was left flailing before slamming into the dirt in brutal fashion.

He had been leading the event after winning the first two rounds, but with no time-line set for the German's recovery, his 2017 title hopes are slim.