The Tour de France trophy, won this year by Team Sky's Geraint Thomas has been stolen, pinched by theives at a cycle show in Birmingham.
Loaned to bike manufacturer Pinarello, the trophy has been displayed across the UK, along with other trophys belonging to Team Sky.
However, an opportunistic thief couldn't resist the temptation, lifting the trophy while it was unattended at Birmingham's National Exhibition Centre this week.
"It is incredibly unfortunate that this has happened," Thomas said in a statement. "It goes without saying that the trophy is of pretty limited value to whoever took it, but means a lot to me and to the team.
"Hopefully whoever took it will have the good grace to return it. A trophy is important, but clearly what matters most are the amazing memories from this incredible summer - and no one can ever take those away."
"We accept full responsibility and have personally apologised to Geraint," Pinarello managing director Richard Hemington said. "We hope that the trophy can be recovered."
Team Sky have confirmed that the matter has been passed onto the police.