The most famous Kiwi on two blades is not hiding his ambition to capitalise on his new found fame.
Liam Malone, the breakout star of the New Zealand team at the Rio Paralympics, arrived back in the country with his 30 team-mates yesterday.
He shot to stardom after winning gold in the 200m and 400m, and silver in the 100m, as well as for his entertaining interviews.
Speaking with Mike Hosking on Seven Sharp, the Nelson-born 22-year-old said he was already figuring out how he could take his talents to the business world.
He is one semester away from graduating with a business degree.
"It's been a long three years and it's time to capitalise on it. Money isn't everything but it's a big something and that pays the way to do other things and other opportunities."
"Looking to work with visionary brands and visionary companies."
"It's been three years of an unpaid job. It's a fun job but it's still a job."
Malone said he needed to make the most of his personal brand, which has skyrocketed in value in the past fortnight.
"Before starting a business I need to become a business, and it's about capitalising on that now and then we'll see what happens long term."
While running was still a priority, he was also hoping to progress a comedy career.
"I've always been a story-teller and an observer of everything that's going on around me, something I've always wanted to give a shot."
"The moment I get back to Wellington a flatmate and I are dedicated to giving it a crack, and all my mates are going to come up from Nelson and watch it."
"No doubt we're going to bomb."