A new initiative championing women and girls in sport and active recreation has been launched by Prime Minister Jacinda Ardern and Sport and Recreation Minister Grant Robertson today.
The initiative, launched on the United Nations' Day of the Girl, will see an increase in support for female athletes, hoping to improve participation rates among women and girls.
At least $10 million will be invested over three years, including marketing campaigns and a contestable activation fund, hoping to increase efforts to grow female leadership, coaching and governance among women.
Efforts will also be made to provide support for the International Working Group for Women in Sport, through to their next global conference, to be staged in Auckland in 2020.
"Our new strategy for Women and Girls in Sport and Active Recreation seeks to tackle and overcome the clear inequalities for women and girls when it comes to participation, leadership and visibility within sport and active recreation in New Zealand," Jacinda Ardern said in a statement.
"Girls and women are 50 percent of our population, and it's not good enough that they continue to be underrepresented in leadership, face more barriers to participating, and are far less valued and visible in sport and active recreation. This strategy seeks to even the playing field.
"I am pleased we have a strategy to grow female representation in governance, and that the Government is role modelling change through ensuring Sport NZ and High Performance Sport NZ have equal numbers of men and women on their governance boards. I encourage all national sports organisations to look at how they can increase the numbers of women in leadership and governance roles."