Watch: Formula 1 unveils new logo for 2018 season - and Lewis Hamilton hates it

Formula 1's owners have unveiled a new logo for a "new era" of racing starting next season, but the change hasn't been welcomed by some fans and drivers - including the current F1 champion.

The redesign by Liberty Media replaces the logo which was introduced 23 years ago by former F1 CEO Bernie Ecclestone.

It's the latest move by the American owners after they acquired F1 for NZ$12.3 billion in January with the hope the new design would help broaden the championship's appeal to attract new audiences.

But moments after its reveal during the podium ceremony at yesterday's Abu Dhabi Grand Prix, F1 champion Lewis Hamilton questioned why the logo needed to change.

"The old one was iconic, and the new one isn't," Hamilton said.

"Imagine if Ferrari changed theirs."

Abu Dhabi winner Valtteri Bottas and Ferrari driver Sebastian Vettel also queried the wisdom of the rebrand with both insisting they preferred the old design.

F1's new American commercial boss, Sean Bratches, said the new logo would build stronger connections with fans.

"Our new brand identity symbolises the wider transformation taking place in Formula One as we aim to broaden the sport's appeal, attract new audiences and build stronger connections with existing fans," he said.

"We set out to create a logo that captures the speed and excitement of the pinnacle of motorsport and this reveal signals the beginning of a new era for Formula One.

"To be able to launch it here at the final race of the year in Abu Dhabi provides a great end to what has been an exciting year of racing and we look forward to an ever more engaging and immersive experience for all F1 fans in 2018."


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Watch: 'Everything went wrong' – Gutted Scott McLaughlin still struggling to come to terms with disastrous final Supercars race

Kiwi Supercars driver Scott McLaughlin admits losing the driver's championship in the final race of the season will take some time to get over.

McLaughlin told 1 NEWS in an exclusive interview today he didn't sleep well last night after three separate penalties saw him slapped with a 25-second handicap as yesterday's race came to a close - gifting Holden rival Jamie Whincup the crown.

"It's just a difficult pill to swallow," he said.

The Kiwi driver said he’s reviewed the incident and he doesn’t agree with the ruling. Source: 1 NEWS

"What went wrong yesterday was everything that could've gone wrong and to lose the title was tough but we'll be back next year."

McLaughlin was caught on camera in an emotional state after the race - one he still struggles to describe today.

"I was just in disbelief at the time.

"I was just trying to gather my thoughts and go and see everyone but it was very hard to stay upright. I couldn't look everyone in the eye."

McLaughlin was visibly upset while speaking to Greg Murphy after the Newcastle 500. Source: 1 NEWS

The Kiwi driver is planning to spend Christmas in New York to clear his mind of the heartbreaking race before taking another swing at it next year.

"At the end of the day, I'm still living the dream, I'm still having fun and doing a job a lot of people can't do. It's not all bad."

The Kiwi driver said he'll bounce back next year but right now, it's a tough pill to swallow. Source: 1 NEWS


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'It couldn't be better!' – Kiwi driver Brendon Hartley beams after securing Formula 1 gig

Kiwi driver Brendon Hartley was beaming yesterday, having secured his position with Italian outfit Toro Rosso for next season's Formula 1 championship.

Hartley, 27, will partner Pierre Gasly in driving for Toro Rosso - made his F1 debut in the Frenchman's absence earlier this year where he finished 13th at the US Grand Prix in Austin.

Speaking to 1 NEWS yesterday, Hartley was over the moon at the news he'd be joining the world's elite drivers in 2018 having taken part in four races this season, experience that's invaluable at the highest level.

"It's the perfect scenario for me," Hartley said.

"Obviously this has all come out of the blue, but if I was going to enter a fresh Formula 1 season with four races under my belt, that's really the ideal scenario."

"It couldn't be better."

Hartley will next be in action for Toro Rosso at the Abu Dhabi Grand Prix on November 28 NZT.

Hartley was confirmed to drive for Toro Rosso in next season's championship. Source: 1 NEWS


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