Cristiano Ronaldo was supposed to be the missing piece in Juventus' bid to win the Champions League.
But his first match in the competition for his new club lasted less than half an hour today as he was sent off after appearing to pull at an opponent's hair.
Juventus still went on to win 2-0 at Valencia, thanks to two penalties.
It was Ronaldo's first red card in 154 Champions League games, and the decision means he could miss a return to Old Trafford when Juventus plays Manchester United next month if gets at least a two-match ban.
Juventus coach Massimiliano Allegri insisted it shouldn't have been a red card, and lamented the fact that video technology has yet to be introduced into the Champions League, as it has been in Serie A. VAR was also used at the World Cup in Russia this year.
"I'll only say that in this sort of occasion VAR would help," Allegri said.
"It's disappointing because now we'll lose him for a few games and instead if there had been VAR it would have been seen that it wasn't a sending-off offence."
Ronaldo was dismissed in the 29th minute after tangling with Jeison Murillo.
After Murillo went down inside the area, the Portugal forward gestured for his opponent to get up, then put his hand on the Valencia defender's head and appeared to tug his hair.
Referee Felix Brych showed Ronaldo a straight red card after discussing with his assistant behind the goal.
Ronaldo looked baffled and kept professing his innocence and was clearly distraught as he left the pitch in tears, still shaking his head.
"He was upset and he needs time to calm down," Allegri said.
"He needs to rise above it and focus on Sunday, even if these things leave a bitter taste in the mouth."
Even Valencia coach Marcelino Garcia attempted to comfort Ronaldo as he walked off the pitch.
"I didn't see the contact, I was affected by his tears. He was saying he didn't do anything," Marcelino said. "I spoke with him but I won't say what I told him."
Juventus has won Europe's premier club competition twice but the last time was in 1996.
It has lost five finals since then and hoped that signing Ronaldo, who has won the competition five times, it could go one step further.
The Bianconeri have won the Serie A title for the last seven seasons — and the league and Italian Cup double for the past four — but have struggled to transfer that domestic supremacy to the European stage, although they have reached the final twice in the past four editions.
Despite playing more than an hour with 10 men at Valencia, Juventus eased to victory.