Steven Adams has taken his comedic talents to another level in fronting a new TV ad series in Oklahoma.
The commercial, for the Oklahoma Beef Council, sees the Thunder star become a Tony Robbins-like figure in an infomercial-style ad for Steven Adams Academy of Smashing Steaks.
The commercial, which was posted to YouTube in November but Oklahoma TV station KOCO 5 NEWS ABC is reporting as new in the US state, sees Adams motivate his proteges doing sit ups with beef skewers.
It then finishes with Adams saying the line; "remember, mates, if you're not smashing steaks, you're making a mistake.”
Though the spelling of that last word will be up for debate.