While the big screen is usually reserved for tales from Hollywood, one West Auckland church is using their newfound home at the cinemas to also retell stories from the Bible.
Members of the City Impact Church West branch now regularly attend their Sunday morning and afternoon services at a local theatre in West Auckland.
Families come in to the Westgate Event Cinemas, in Massey, treating themselves to movie snacks such as popcorn and ice-creams while listening to the pastors speak.
Pastor Joe Manase told the New Zealand Herald the unconventional idea makes sense.
"We’d heard that there are churches around the world that started to use cinemas and we thought: You know what? They’ll have comfy seats, the best air conditioning, the greatest screen and the best surround-sound system.
"There are people lining up to come to church and people lining up to buy tickets to Avengers at the same time."
City Impact use two rooms, one for main church and one specifically for children’s worship but there are also moves to hire out a third theatre by next year for their youth group.