Watch: Too early? Visit the Christchurch store that's been selling Christmas decorations since August

Every year we hear the same old story about "Christmas Creep" - shops selling Christmas decorations earlier and earlier each year.

Seven Sharp may have stumbled across a new record this year, as a Spotlight in Christchurch has already been selling Christmas stuff since the end of August.

Is August too late? Should we be diving into Christmas even earlier? Julian Lee reports in the video above.