Video gaming is often thought to be the domain of teenage boys, but a new snapshot of our digital habits proves that couldn't be further from the truth.
A report on Kiwi digital habits, from Bond University in Queensland shows over 65s make up the largest and fastest growing segment of new gamers.
The report also says it's helping to keep them mentally sharp, possibly assisting in staving off dementia.
At almost 70-years of age, former university lecturer Ian Howard says he loves a good book, but a good video game is where his passion lies.
"I'm a gaming addict and have been for a long time. I've been fairly discreet about it, especially professionally," Mr Howard said.
He told Seven Sharp he plays most days, usually for two hours, but a long session can last most of the day.
"You're saving not just the world; you're saving the whole blooming galaxy. It's quite satisfying; except if you're a closet gamer and you can't tell anyone," Mr Howard said.
Gamification consultant Stephen Knightly says the benefits of gaming are huge.
"Games are stimulating and complicated. If they were simple they'd be boring. And that's why we play them.
"So we're doing something every minute, and we're working towards a goal every ten or five minutes."
With video games becoming ever more accessible, it won't be long before the grandparents are showing their grandchildren how it's done in the digital world.