In what is becoming an annual tradition on Seven Sharp, the biggest pumpkin grown on Kiwi soil was celebrated - and then smashed from a great height.
Morrinsville farmer Tim Harris has for the third time broken the New Zealand record for pumpkin size.
Last year his biggest pumpkin weighed in at a whopping 789.5kg - and it's even bigger this year at 808kg.
To acknowledge Tim's achievements in 2017, Seven Sharp asked the public what to do with the mighty squash he had grown, and the consensus was a pumpkin carriage.
But for reporter Lucas De Jong, that was far too boring.
This year, the public had no input, and Tim's huge pumpkin was dropped from a crane from 45 metres in the air.
And just to reassure people, the giant pumpkins Tim grows are inedible - so don't worry about any food being wasted in this spectacle.
But this does also pose the question - why would he go to the effort of growing a pumpkin this large you can't eat.
"Every man's gotta have his hobby," Tim says.