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All Blacks coach Steve Hansen is fronting Arnott's new advertising campaign, urging fans not to "lose their biscuit".
The ad features Hansen in a Mad Max-style post apocalyptic world, on the back of a motorbike with a trusty box of Shapes in hand.
The ads serves as a teaser for a longer feature titled "Apocalypse Steve Hansen - Don't Lose Your Biscuit", directed by Kiwi stunt woman and actress Zoe Bell.
The full feature will be released in November.