All Blacks coach Steve Hansen is fronting Arnott's new advertising campaign, urging fans not to "lose their biscuit".
The ad features Hansen in a Mad Max-style post apocalyptic world, on the back of a motorbike with a trusty box of Shapes in hand.
The ads serves as a teaser for a longer feature titled "Apocalypse Steve Hansen - Don't Lose Your Biscuit", directed by Kiwi stunt woman and actress Zoe Bell.
The full feature will be released in November.
"Maybe this has galvanised them, hearing each other's stories and knowing they are not alone," say the nurses behind the Facebook group, New Zealand, please hear our voice.