Tourism New Zealand want to tap into the lucrative US market, utilising Jurassic World actress Bryce Dallas Howard who "absolutely fell in love" with the country when she visited as a five-year-old and while she was living in Mount Maunganui filming Pete's Dragon last year.
Teaming up with National Geographic, a string of videos and articles were created to show-off the country to the US visitor market, in an attempt to jump US tourist numbers year-on-year by six per cent.
On TVNZ1's Breakfast this morning, Lauren Vosper from Tourism New Zealand said despite US visitor numbers rising due to added airline connections driving down prices, there are still barriers such as the perception New Zealand was a "long way away".
"We've got a great number coming already, but there's a massive opportunity to unlock even more."
"We know from our research millions of Americans dream of coming to New Zealand. US tourist's satisfaction was one of the highest ratings out of all of Tourism New Zealand's market."
US visitor numbers are currently at an all-time high, with numbers jumping from about 190,000 US tourists to New Zealand in 2013, compared to 2017 ending in May where 323,000 Americans travelled here.