Watch: Meat connoisseurs taste test new no-meat mince

Artificial meat is a novel concept for many of us - the type of food only vegetarians and vegans would be familiar with.

However, a new type of non-meat mince is going mainstream, with supermarkets now rolling out something that looks exactly like beef mince - except it contains zero cow.

Seven Sharp's Julian Lee figured that there was only one group of people in New Zealand qualified enough to test this product - the University of Auckland Meat Club.

Find out if the meat substitute converted them in the video above.