The biggest snapper fishing competition in the world kicks off this morning at Ninety Mile Beach in the Far North with fishers from all over the globe competing.
This year's Snapper Bonanza will see 826 surf casters scattered along the coastline over the next five days all hoping to catch the big one.
It's the 35th annual event and this year has a record number of participants, 70 per cent of them are from out of town.
Forty contestants have travelled from Australia, there's a team from South Africa and other international visitors include Germans, Austrians, Canadians and fishermen from the United Kingdom.
Ninety Mile Beach Snapper Bonanza.
Source: 1 NEWS
The event pumps upwards of $8 million into the local community.
The heaviest fish earns the winner $30,000, last year that was an 8.2kg snapper caught by a man in Napier but the heaviest on record was caught in 2012 and weighed more than 12kg.