Unlucky beachgoers got their car stuck on the beach in Devonport, Auckland, this morning.
A video sent to 1 NEWS shows the car immersed in water with Rangitoto Island in the background.
Police say they received a report of a vehicle becoming stuck on Cheltenham Beach at 6.42am today.
Police have spoken with the vehicle's owner and said nobody was injured or trapped.
The owner of the car is organising a tow to happen once the tide goes out.