TVNZ announces new free-to-air channel aimed specifically at men

TVNZ is to launch a new free-to-air channel featuring sport, drama, comedy, documentaries and movies, it announced today. The channel will also be live streamed on TVNZ's OnDemand service.

Source: 1 NEWS

The channel's content has been specifically chosen to resonate with a male audience, after market analysis indicated male viewers were seeking "more distinctive content".

TVNZ CEO Kevin Kenrick revealed the news in a statement this morning.

TVNZ CEO Kevin Kenrick Source: 1 NEWS

"There's been a resounding viewer response to the return of free-to-air sport and we think the time is right to up the ante, expand our content offering and take the channel from pop up to permanent," Mr Kenrick said this morning.

"We're committed to giving New Zealanders more of the content they want to watch, how they want to view it. The new channel will feature an international slate of top drama, sport, comedy, factual titles and movies and be available to view across TV, desktop and mobile screens."

Mr Kenrick said the new channel would be ad-funded. More detail, including its name, confirmed content line-up and launch date will be announced in the near future.