Three people have died and the road is blocked following a crash involving a car and truck on State Highway 1 in Kaikōura this afternoon.
Emegency services, including three helicopters, were called to the bend on SH1, just south of Hapuku, just before 3.10pm, police said.
Two others have been critically injured in the crash. They have since been airlifted to hospital.
Fire crews worked to extricate patients from the car, Fire and Emergency New Zealand told 1 NEWS.
The road remains closed while police remain at the scene.
The circumstances of the crash will be investigated.
Motorists have been advised to avoid the area if possible.